Ma Marketing

We offer a Foundation Year to boost your skills and knowledge – it’s a great way to make your way into higher education. All modules are subject to availability and this list may change at any time. Whatever its size, all organisations run projects – study the skills, concepts, tools and techniques to manage them effectively, and learn about the factors affecting project success and failure. You can choose to complete a dissertation worth 40 credits or a shorter research project at 20 credits on a subject relevant to your degree. This module equips you with a cross-cultural perspective on marketing and therefore trains you to excel in an increasingly globalised and yet complex international marketing landscape. Working with real businesses, you’ll develop insights to help you use new concepts and tools in the digital landscape.

More efforts are needed to tackle this problem and prepare for the jobs in marketing. The pressure to measure marketing performance is as high as never before, reported by a number of practitioner and academic sources. The more senior roles in marketing, such as Marketing Manager, Marketing Director and CMO, would in one way or another require to deal with measuring marketing performance.

There may be extra costs related to your course for items such as books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation, you may need to pay a subscription to a professional body for some chosen careers. You will study a range of modules as part of your course, some examples of which are listed below. We normally require an IELTS Test with an overall score of at least 7.0, and a minimum of 6.0 in each element of the test. If you have studied outside of the UK, we would advise you to check our list of international qualifications before submitting your application. Marketing is an exciting, challenging, and nuanced discipline that touches upon every aspect of our lives – from the products we buy, the retail stores we visit, to the websites we browse.

This module will develop and prepare you for entry into the professional workplace or further studies in accounting and finance. As part of this module, you will learn and develop a sound basis of theory and principles, accounting techniques and skills necessary as a foundation for further study and practical experience in accounting. You’ll also have networking opportunities with professional leaders during guest lectures and networking events. The Consultancy Project will offer hands-on experience of working with a real company/ client and in combination with the Dissertation module you will learn how to use data insights to inform decisions. The University also offers the Undergraduate Merit Scholarship, which is awarded to selected students and provides a £1,000 cash award per year for years 1-3 of study. To be considered for the Merit Scholarship, students require a minimum of AAB at A-level or equivalent.

For more information about programmes and eligibility visit our Summer Abroad webpages. Get supported in opportunities to work a year in industry or to study abroad. Funding to support student internship opportunities and Student Society/Club events. Access to your own digital device/the appropriate IT kit will be essential during your time studying at Swansea University.

For the dissertation option, you will conduct an independent academic research project. You will be assigned an academic supervisor to help you to develop your marketing plan for the client or your independent academic dissertation. The aim of this module is to introduce you to Integrated Marketing Communications theory and to understand the role that digital media plays in delivering IMC to key organisational stakeholders. The module is structured around four key themes of IMC theory – firstly, the core concepts of IMC are developed and the ways in which marketing communications works with its audiences. Secondly, the ways in which IMC is managed is considered, including the structure of the industry and the ways in which marketing communications activity is measured is evaluated. Thirdly, the critical concept of branding is studied, such as how brand communications are leveraged, corporate branding and the more recent development of employee branding.

Your A level results will determine which core or compulsory modules you’ll need to take. As a Business School Masters student, you can take advantage of one-to-one appointments with a specialist Masters Career Consultant to help you with specific issues, from finding a route into your career to applying for your dream role. We work in partnership with the University’s Careers, Employability and Enterprise Centre to connect you with events, organisations or individuals to help kick-start your career. That’s why our facilities and services are designed to complement your course and help you develop essential professional and practical skills – from personal resilience and self-awareness to CV writing and interview techniques.

The main aim of this module is to equip you and develop the academic skills necessary to study at an HEI. This includes an introduction to the structure of higher education and also the learning and study skills necessary to produce quality pieces of work. The dissertation is normally on a specific area of marketing; students can develop a topic of their own which interests them and contributes to future career development and further study goals. For more details of each module, including weekly contact hours, teaching methods and assessment, please see the latest module catalogue which is for the 2021–2022 academic year; some elements may be subject to change for 2022 entry. For more guidance, seesupporting documents and referencesfor postgraduate taught programmes. Although you’re liable for annual tuition fees, students domiciled in Scotland can apply to the Student Awards Agency for Scotland to have tuition fees paid by the Scottish Government on their behalf.

A degree in Marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research. We want to ensure you have the best learning experience possible and a supportive and nurturing learning community. That’s why we’re introducing a new block model for delivering the majority of our courses, known as Education 2030. This means a more simplified timetable where you will study one subject at a time instead of several at once. You will have more time to engage with your learning and get to know the teaching team and course mates. You will receive faster feedback through more regular assessment, and have a better study-life balance to enjoy other important aspects of university life.

All Hull University Business School degrees have international accreditation from AACSB, which is held by fewer than 5% of business programmes worldwide. In Year 1, you’ll take modules that are common across the whole Business School. That gives you a solid base of business knowledge – which employers often look for, as they want a general understanding of business as well as a specialism.