Marketing Ba

Graduate Centre, providing 7,700 square metres of learning and teaching space. Dr Giuliano Maielli Reader in Organisation Studies; Head of Department of Business and Society Dr Maielli has published in several journals including Organization Studies, Business History and the International Journal of Innovation Management. He is currently engaged in research projects focusing on architectural knowledge and power across supply chains. Take an active role in your own learning and make use of workspaces and interactive collaboration spots, such as the Innovation Pod or the Think Pod. In addition, benefit from access to Queen Mary’s comprehensive libraries as well as other resources. To help you along your journey, you’ll be assigned an Academic Adviser who will guide and support you in both academic and pastoral matters throughout your course.

It includes employability workshops, skills training sessions, guest speaker events, voluntary work, student ambassador roles and work experience opportunities. The aim of this module is to introduce you to the practice of brand management from both a strategic and socio-cultural perspective drawing from the latest research in the field. We seek to develop your knowledge in a holistic way and incorporate the most relevant scholarship in the area of branding. This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge. The aim of this module is to evaluate how principles are applied within the virtual and digital realm and the challenges faced by managers in developing and implementing digital marketing strategies.

Yet marketers are struggling to justify their value for a number of reasons. You will be able to change the pathway within the first few weeks from your arrival to the University. We may ask you to provide a recognised English language qualification, dependent upon your nationality and where you have studied previously.

We draw upon disciplines across the social sciences and give emphasis to the dynamic nature of enterprise, global connectivity and the management and leadership of the global challenges that lie ahead. We want to ensure that postgraduate study remains accessible to the brightest minds of the future. We therefore have a range of full and part-fee scholarships for postgraduate students looking to study at the Business School in 2022. TheGraduate Diploma in Managementrun by theINTO University of Exeter Centreis a pre-Masters programme designed to enhance your subject knowledge, study skills and English ability. Successful completion of the Diploma gives students from overseas the skills needed for acceptance onto this Masters programme.

This provides you with the opportunity to discuss and explore the material in depth with your lecturers and fellow students. This programme is a great way to pursue a career in marketing if you studied a non-related subject at undergraduate level; it also serves to deepen knowledge and understanding if you have studied marketing or a related discipline before. For all students, with careful selection from your optional modules, you can begin to build an area of marketing specialisation to enhance your employability and help you achieve your career goals.

In teams, you will apply what you have learned and present your work to the company. Most go on to careers in a range of areas, start their own business or begin a PhD. You will develop key skills and work with employers from the start of your course. Our industry links and the practical focus of this course will help your CV stand out from the crowd.